Last updated: 28.05.2026
Welcome to WoofSmile (“we”, “our”, or “us”). This Privacy Policy explains how we collect, use, store, and protect personal information when you visit woofsmile.com, subscribe to our newsletter, or submit your dog’s photo and story to be featured on our website.
If you have any questions about this Privacy Policy or your personal data, you can contact us at:
Email: [email protected]
Website: https://woofsmile.com
Location: Italy
1. Who we are
WoofSmile is a dog-loving website and community that shares happy dog photos, dog stories, and helpful pet-related content.
For privacy-related requests, you can contact us at [email protected].
2. Personal data we collect
We may collect different types of personal data depending on how you use the website.
Dog photo submissions
When you submit your dog’s smile to WoofSmile, we may collect:
- Dog name
- Dog breed
- Dog age
- Dog’s home country
- Dog photo
- Short dog description or story
- Dog owner name
- Email address
- Instagram or social media account, if provided
- Consent confirmations related to photo ownership, publication permission, and optional public display of your social media handle
Some fields are required in order to submit a dog photo, while others are optional.
Newsletter subscription
When you subscribe to our newsletter, we collect:
- Name
- Email address
We use a double opt-in process, which means you must confirm your subscription before receiving newsletters from us.
Technical data
When you visit our website, some technical data may be collected automatically by our website, hosting provider, security tools, cookies, or similar technologies. This may include:
- IP address
- Browser type and version
- Device information
- Pages visited
- Date and time of visit
- Technical logs needed for security and website functionality
For more information about cookies, please see our Cookie Policy:
https://woofsmile.com/cookie-policy/
3. How we use your personal data
We use your personal data for the following purposes:
To manage dog photo submissions
We use submitted dog information, photos, descriptions, owner contact details, and consent confirmations to review submissions and decide whether to feature them on WoofSmile.
Dog submissions are reviewed manually before publication.
To publish selected dog submissions
If your dog submission is selected, we may publish the dog photo, dog name, breed, age, country, description, and related story on WoofSmile.com.
Your owner name and email address are not displayed publicly.
Your Instagram or social media handle is displayed and linked publicly only if you provide it and give permission through the relevant checkbox.
To send newsletters
If you subscribe to the WoofSmile newsletter, we use your name and email address to send you dog stories, care tips, updates, and related content.
You can unsubscribe at any time by using the unsubscribe link in our emails.
To operate and improve the website
We may use technical information to keep the website secure, fix errors, improve performance, prevent abuse, and understand how visitors use the website.
To comply with legal obligations
We may process personal data where necessary to comply with applicable legal requirements.
4. Legal basis for processing
Depending on the situation, we process personal data based on one or more of the following legal bases:
- Consent: for newsletter subscriptions, dog photo publication permissions, and optional display of social media handles.
- Legitimate interests: to operate, secure, maintain, and improve the website.
- Legal obligations: where processing is required by applicable law.
You may withdraw your consent at any time by contacting us at [email protected]. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
5. Dog photo submissions and publication
When you submit a dog photo to WoofSmile, you confirm that:
- you took the photo yourself or have permission to share it;
- you allow WoofSmile to review the submission;
- if selected, you allow WoofSmile to publish the submitted photo and text on WoofSmile.com;
- you understand that submissions are reviewed manually and publication is not guaranteed.
At the moment, dog submissions are intended to be published on WoofSmile.com.
Your owner name and email address are used only to manage the submission and are not displayed publicly.
If you provide an Instagram or social media handle, it will be displayed and linked publicly only if you give permission by selecting the relevant consent checkbox.
You can request removal of a published dog submission by contacting us at [email protected].
6. Newsletter and Brevo
We use Brevo to manage our newsletter subscriptions and email communications.
When you subscribe to the WoofSmile newsletter, your name and email address are processed through Brevo for the purpose of managing subscriptions and sending emails.
Newsletter subscription uses double opt-in. You can unsubscribe at any time using the unsubscribe link included in our emails.
7. Third-party services we use
We use third-party services to operate, protect, and manage the website. These may include:
- Hostinger – website hosting
- Cloudflare – DNS, security, and performance services
- Brevo – newsletter management
- Complianz – cookie consent and cookie policy management
- SEOPress – search engine optimization tools
- Google Search Console – search performance and indexing monitoring
- LiteSpeed Cache – website caching and performance
- WordPress and Meta Box – website content management and dog submission functionality
These services may process limited personal or technical data as needed to provide their functionality.
At the moment, we do not use Google Analytics or Google Tag Manager. If we add analytics tools in the future, this Privacy Policy and our Cookie Policy may be updated.
8. Cookies
WoofSmile uses cookies and similar technologies for basic website functionality, security, performance, and cookie consent management.
Some cookies may be necessary for the website to work properly. Other cookies, if used, may require your consent.
You can manage your cookie preferences through the cookie banner on our website.
For more details, please read our Cookie Policy:
https://woofsmile.com/cookie-policy/
9. How long we keep your data
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.
In general:
- Newsletter data is kept until you unsubscribe or request deletion.
- Dog submissions may be kept for as long as they are published on WoofSmile, unless you request removal.
- Unpublished dog submissions may be kept for a reasonable period for review and website administration.
- Technical logs may be kept for a limited period for security, troubleshooting, and hosting purposes.
- Cookie consent records, if collected, may be stored according to the configuration of our cookie consent tools.
You can request deletion of your personal data by contacting us at [email protected].
10. Who can access your data
Your personal data may be accessed only where necessary by:
- the website administrator;
- hosting, security, newsletter, and technical service providers;
- other trusted service providers needed to operate the website.
We do not sell your personal data.
We do not publicly display your email address.
We do not publicly display your owner name.
We only publicly display your Instagram or social media handle if you provide it and give permission.
11. International data transfers
Some third-party services used by WoofSmile may process data outside your country or outside the European Economic Area.
Where this happens, we rely on the safeguards provided by those services, such as standard contractual clauses, adequacy decisions, or other lawful transfer mechanisms where applicable.
12. Your rights
Depending on your location and applicable law, you may have the right to:
- access the personal data we hold about you;
- request correction of inaccurate data;
- request deletion of your personal data;
- request restriction of processing;
- object to certain types of processing;
- withdraw consent where processing is based on consent;
- request data portability where applicable;
- lodge a complaint with a data protection authority.
To exercise your rights, contact us at:
If you are in the European Union, you also have the right to contact your local data protection authority.
13. Children’s privacy
WoofSmile is not intended to collect personal data from children.
If you are under the age required by applicable law to provide consent, please do not submit personal data, dog photos, or newsletter subscriptions without permission from a parent or guardian.
If we become aware that we have collected personal data from a child without appropriate consent, we will take steps to delete it.
14. Security
We take reasonable technical and organizational measures to protect personal data from unauthorized access, loss, misuse, or disclosure.
However, no website or online service can guarantee complete security.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time, especially if we add new features, services, analytics tools, contact forms, advertising, or other third-party integrations.
The updated version will be published on this page with a new “Last updated” date.
16. Contact
For questions, privacy requests, or removal requests related to dog submissions, contact us at: